AI_pealkiri: Telia uus juht Dan Strömberg 5G-st, konkurentsist ja EMT-Elioni ühinemisest

Tead, sul on vaja lugeda midagi head. Oled sa tudeng või spetsialist või lihtsalt romantik? Crisostoomuse raamatupoodi mahub üle kümne miljoni raamatut tervest maailmast ja iga päev lisandub värsket lugemist ilukirjandusest spetsiaalsete ja haruldaste eriala raamatuteni, paberraamatutest kuni e-raamatute ja e-lugeriteni. Ühesõnaga, meil on kõike, vaata kohe griso.ee ja telli midagi sisukat.

Tere tulemast kuulama Restarti, on jälle laupäeva pärastlõuna ning Restarti juhid Henrik Roonema ja Taavi Kotka tervitavad enda stuudios külalist, kelleks on Telia Eesti uus juht Dan Strömberg ning kuna ta on rootslane, siis meie intervjuu ei leia aset eesti keeles ja ei leia aset ka rootsi keeles, see on peamiselt minu ja Taavi puudujääkide tõttu, Aga tänane saade, terve saade on inglise keeles, nii et kes inglise keelt ei mõista, siis kahjuks olete sunnitud ilmselt raadio juurest lahkuma või siis võtma sõnaraamatu kõrvale, aga järgmised kolme nädala tundi vestleme me siis Telia Eesti, ehk endise Eesti Telecomi, ehk endise MT ja Elioni uue juhi Dan Strömbergiga.

And, and you, you, you are coming to Estonia from, from Lituenia? Yes. So I proposed that in, in this first block, as you know, we have three blocks in, in the Restart show, we took about your, your previous experience and like, you have been here in Estonia for a month now, so your first impression, like, Lituenia market, compared with Estonia market?

Let me start with my first view on the Estonia market in general, We are, because I see myself as a member of the Estonian sa, society now, we are much more advanced, we are actually one of the most advanced. country in the e-sociati and that goes also for, for telekommunikation and for, for IT, and I am actually impressed of what I have seen so far. We are the good example and I, I don't talk just about tele, I mean the whole society in, we have been able to put the ecosystem in place, what I mean by that is that, And so far what I have seen, I am, I am really impressed. If I compare with Litveenia, Litveenia is my previous postings, to say it, it was in different situation, we started in, in Omnitel, that was the company that I was running, fully owned by Telefonera, we started from Kuait. tricky situation, we were the market leader in the Lithuanian market, we started the operation twenty-one years ago, we bought it two thousand five, fully owned, and then after the financial crisis, we, we had some, some huge problem. So when I join Omnitel, the company were in, in really bad shape...

There was a price war.

It no, yes, but I think it was, the price was not the only thing, the company was in bad shape due to, to a couple of mistakes, it has been a painful journey for the company, we lost the, the leadership and the lesson learning is that you can't take anything for granted. We, we had quite difficult situation financially and also with our reputation, so what we did and what I did was to, to let's say outline a strategy and I will do that here in Estonia as well, and outline a strategy that we should take the leadership in 4G and we were actually the, the company that brought 4G into Litveenia. And by doing that, we were also able to increase the revenue, and we were able to start growing the data, because my thought was that what happens in the rest of Europe, will happen in Litveenia, it's just a matter of time. So we were the one that pood 4G and we increase the number of smart phone's and we increase the number of tablet's, because it's a clear correlation between the number of smart phone's and tablet's and the growth in mobile data. So my bet was actually mobile data will happen within the Lituveenia market as well.

But to give more background to the audience here, I mean like what happened in Lituveenia was that there was a price vorm, Tele2... And they became the market leader and everybody expected that Omnitel will go like fully down, but then they brought you in and you sa, you started to change the company. And now Omnitel is number two on the market. Is it, at least, is, is it possible at all in telecomarkets, if you lose your number one position, is, is it possible to, to, to get it back?

Yes, I, I, I don't have any doubts about that, it's special actually in the mobile market, because the mobile market is quite churn-oriented and, and consumer-oriented, what we did, what, what, what happened in Lituania, and you are absoluutselt right, when I join, it was a completely price, or the, the price on the mobile side was actually the lowest in Europe. And, and we actually, what we did, all the operator was just to depreciating the value of our service in the customer size. And then by adding a new service and, and quality, instead of competing with Heli-2 on price, because they were consistent and, and the perception in the market, was that Heli-2 was the cheapest one, so why should I start to compete with them on price? Of course, we need to have reasonable price level as, as well, but we added new service, like data, like quality, outlet's and stuff like that, and that was our way of growing the customer base.

But, talking about price for meil, is it true that there was sometimes public tenders, that government basically bought services with zero cost? It was a matter of like, say, like, who, who gets the customer?

I think that was, that, that was more or less the case. But I also felt that after time, everybody started to realise that. If we as a operator, should be able to invest in the infrastructure, because 4G investment, 5G investment, it's a quite heavy investment that you need to do, then we also need to have. To be able to invest in the future and, and if you are just competing with price, price, price, of course the price goes down, but if you add on services, like quality, like coverage, like value added service, and of course, more and more data, because when you start using data, you, you also need to have the quality.

Okei, but, talking about value added services on meil, like MobileID is very popular here in Estonia to get with ID-card, how it's in Estonia, in, in, in Lituenia?

We, we started from a much, much lower level. We, we are getting there or we, and we are taking it step by step, but, but... We can't co, really compare the, the Lituanian market with the Estonian market, Estonian market is much, much more advanced. And one of the things, coming back to that, is that we have the eco-system in placer in Estonia, that is not the case in, that is not the case in Lituania. But, but one thing what

we envy is, is the, is the lower price what lituanians pay for, for their telecom services. But, and we have heard humors that the price for, that's, tell is going on, in, in Lituenia, is so hard, that even Tele2 think that maybe they should sell their, their operations, and I think... has

been sold, they were owned by, by. Venture cap from, and now they have been sold to, to another American venture cap, quite big one actually, they have. Own a port of TDC in Danmark and they have owned Komehami, Sweden, but what you, what you can see in Litveenia, right now. The last year is that the price has increased. All the operators are going for 4G, all the operators have seen growth potential, so the, let's say the annual report that has been published, were. Really good for Omnitel, we grow our business and the service revenue with roughly 14 protsent, we grow our profit, the same for Tele2, I havent seen the Peterfigures, but, but all the operators were able to grow the business due to the fact that the consumption increase in mobile data, voice is declining, and there were new services out, so I, of course there is a price. competition, but actually if you should look at the counter with the huge price competition right now, with lower price than, than Lituania, it's Danmark. Danmark is, is, is actually much, much below the price in, in Lituania right now. And I also think that you can say that the Eurointradaction also increase the price level as such in the country.

But what is the reason for Danmark, virtual operators?

Virtuaal operators. It, it, it's one of the reason, but it's also in Danmark you have, you have a lot of, and I'm talking about the mobile port. I think in, in, in, in, in Danmark there has been a crazy war going on for so many years, and one of the problem in Danmark is that, that see, the incumbent EDC has been so dominant. And, and the, the rest of the, the player has been trying to, to, to, to get market share up to that, but, but Danmark is, is and that is not to seek, et we try to, to merge. Between Telenor and Danmark to be able to, to, to, to get to sinu, we were not allowed and that was the European commission, who, who said, et. We should not have that, but of course four operators in a soch small market is, is problem.

But, talk about virtual operators, special Danmarkis, I think in Telia, doesn't, doesn't have a huge market share in, in, in Danmark? Telia made a interesting step a couple of years ago, when you entered into the Spanish market? Yes. As virtual operator?

As a part of as a virtual operator, we had little bit licenses, but we are buying most of the things from Telefonica.

Okei, so and you have a seven-protsent marketer? Yes. So, but the question is, like, we havent seen virtual operators in, in Baltics. And we always thought, like, like, why, why is that, is, is, is, is it so complicated to, to have, like, to by the service as a wholesale or, or is there a, some kind of secret contract between the operators, that they say that no, no, we don't let anybody to use our network,s, like.

Noh, I think there, there, it's a valid question and, and this is my, my view, first of all, if you look at Spain, the price level in Spain, the consumer price was, was really high, when we ended in, into the market, if you take the Baltic countries as such, the price level is not on that level. When, so that, I think that is one, one of the things, we have had a situation in Lituania as well, in Estonia, with three players, And, and they have been good in, in let's say, both delivering new services, when it comes to Danmark, I think one of the reason was that there was, let's say, business case by starting up mobile virtual operators, growth of customer base, without any profit, and then sell it to one of the incumbents, and if you look at all of them that has been started up, they have been built either by Telia, TDC or Telenor, and then the, the owners have, have, on, quite substantial amount of money, it, it has, and I think, I think that stopped 2009-10, 10, 10, one phone was the last one, that, that started up in Danmark, after that no-one has started a new M.V.nu in Danmark. So it was a little bit a, a way of creating big customer base, without any profit and then hope that some of the existing operators should, should, should buy you, making an exit actually, and I think after a while all of the operators said, enough is enough.

Okei, kas see, see is interesting question, as the margins, as, as our audience know, I mean, like, there are public reports of companies doing here in Estonia, we all know that, et telecom business is still very profitable, I mean, like, profit margins are around 30, I mean, like, I think has, like, twenty nine, Elisa, like, the same thing, and, and like, so it's a high-margin business.

Hüva, meil on aeg siis teha esimene paus ja siis oleme varsti tagasi.

Restart on eetris tagasi ja meie külaline täna on Telia Eesti ja uus juht Dan Strömberg, kes on rootslane, seetõttu meie saade täna on inglise keeles. So, let's come now to Estonia, we spent the first, third of the show, talking about Lhtveini and Denmark and... Various other exciting countries around us, but how is the situation in Estonia, because all the mobile operators, I was, at one point, I was thinking that the PR heads have met and decided that we will give out a systematic message that the competition is unbelievably strong in Estonia, that, that we are not able to change anything because of the competition and competition and competition. So, how is your view, I just heard Lithuanian market is hugely competitive, compared to that Estonias, not probably that much. I

think first of all, I don't agree with you, having three, three operators in a market with one point three miljon people, it, it's From that point of view, we have a huge competition, when it comes to number of, of customer, for sure. And I think they are all well managed, talking about Hielja, I'm proud of what I have seen, I think Hielja... Has done a great job here, creating a good company, both from the EMT side as well from the Elion side, I have huge respect for Tele2, I have met them earlier, I have also huge respect for Elisa and as well for, for Starman, so if you say that those are our main competitors, you can say that... We are one of the few countries where we have full competition, both on the mobile side as well on the fixed side, and that is a little bit unique if you compare with, with, let's say, Latvia, it's on a completely different situation.

So is there a strong competition in Estonia? On the market?

I think it's a strong competition in, in, in Estonia, we need to fight for each customer and, and we need to create trust for each customer, saying that. saying that, what, what we have done now, when we launch our new brand, is that we also say that we would like to create a new generation telko. And what I mean by that is to really take the best part of the EMT side, mobility, and the best from the alien side, meaning the, the broadband and the ICT, and put that together so that we are able to offer conversion solution, because... I strongly believe that the future belongs in connectivity, connectivity between the network and connectivity no matter where you are, which tablet you are using, time and of course place. And, and you are always connected, I am always connected. And, and connectivity between the network, that is the new thing and, and that's the reason why we have decided to go fully with one, one offering to the customer, so to say, so we are actually changing the. And we are, I don't see myself now as just a competitor to Elisa Otelitua, it's the full-fled, fled. So your

mission here is to join the companies together, who have so far refused to be joined?

First of all, I, I think it's, it's a long journey, but we started that journey two years ago, we started that with technology and so far so good, because it's different billing platvorms, it's different IT platvorms. And then we need to add it on, the offering, how we meet our customer, and for me it was a little bit strange, when I join and see that we have two, two company names in our shops EMT and Elion, it's a little bit confusing, so now we are ready to meet the customer on the one brand and one name, so, so that was the purpose the whole time. But of course, I don't expect that everybody should say that now we are one company fully, but that is my mission, to really create one company, one culture and one goal, that is what we are aiming for.

But, I'm like, Telia should have like some kind of like bigger vision, I mean, like a longer vision, why, why they, why they brought you here, because as you said, like Telia was the market leader or is the market leader here and, and, and for Estonians, everything, like, seem to be, like, going well. No need for change. No need for change, like, and now they, they bring in suvi, like, don't get me wrong.

I see myself, not as a sweet, I see myself actually as, ma olen international manager, living aprilsend 2009. So,

so something had to be wrong here. No,

what I, what I think, you said, is there a need for change, yes, it is. Because the environment is changing so fast. And if we are not able to change, if we are no, not able to adapt to new market conditions, new demand from our customer, we can't take the business as, as granted, we need to, to do the necessary changes. Jaa, what I mean by that, is that coming back to this, I strongly believe that we need to take a position in this being a new generation, TELCO, being a part of customer's life, more into your daily life on your terms.

Vä, very good, very good, but one of your key message's have been the increase of the quality, but Telia always like orienteerally and they always have been market leader and they are, the quality has been the first, like the main message on, on the market to the market. So the question is like, can it be even better, I mean like, if you think about, I don't remember, when I did not have any con, like mobile connectivity or like, there is no problem, see on like, so, so, so the question is like, where this new type of quality comes from, I mean like, is the new type of value added services, is it the new business area's like, like, payments or like, like, where, where the new quality comes from?

The quality for me consists of different things, first of all, what you are talking about is the quality network. And that is one part, and of course we can improve that even more and we did it when we launch our new offerings, that you can use no matter of technology, you can use your, our TV. If you don't have a Fiber or ADS cell, you can still use our TV services with 4G. I think that is a quality step, but quality for me is also, how do we meet our customer in our shops. How do we meet our customer in our customer care, how do we treat our customer no matter of channels in our online channels, that is what I mean by quality, and if we are able to increase the quality in those channels in our meeting with our customer, then we can create a new value, that is quite difficult to copy actually.

True, and that's valuable, but I think the, what the Estonian market expects, is, is also the Telia, remains to be the, one of the number one, I would say, innovators for the market, what we see after a session, was that the banking sektor basically stopped innovating. I mean, Swedbank, they were like, before recession, they were like market leaders of innovation. Like, they brought something new to market every, every, every, every year or every month, even. And after, after recession, they basic step back. Now I think the market has the same, see. The fear, the fear is here. Fear is here, like, no, now, when, when there's a new manager, I mean, maybe, maybe they don't invest to new innovation anymore.

So, let me on the line, first of all, now when, when Tele as a new international manager, not the Swedish manager, so what I would like on the line, we are so commited to continue to be number one in innovation in the Estonian market. Nothing has changed in terms of ownership. We, we belong to the Tele Sonna family, that was the situation with EMT and Elion as well. We own, we have owned EMT and EL on for a long, long time. So you can't really compare with Swedbank and Hansapank, I have heard of that, because we have owned it before, we still owned it, and we are so commited to continue to invest and if you look at the, the ratio of investment compared to sales, our industry is one of the highest and we are one of the highest. Actually, what I see, that we can do even more by being a part of the Telia. Group and the Telia family, because we have the necessarily, let's say, muscles to invest in Estonia and I am so commited to continue and I am also, my firm believe is that all business is local.

So, so the margins are still important, because you need to invest, but you also continue to innovate, because you want to, like, keep your current market position and even increase it?

My aim on being in, in Estonias, of course, to, to create an even better company, we have a good starting point and I'm amazed to see how this country, a quite small country actually, has been able to, to really take a position in the e-societely and the e-development, when I talk with my colleagues in, in Telia family, that, they are actually saying that, that, and I agree with them, that, that Estonias is one of the leading examples, because we have been able to put together mobility broadband and ICT. And that is something that other countries are just dreaming about. And I was so proud yesterday, when I was at a reception of the German embassy. And they said that we in Germany, we really look at Estonia as the leading example, how we can develop the German society better. So they have a huge delegation into Estonia, and just to, to learn how to develop all those e-services. And, and I think that is something that we should be proua about, and we will be the driving force in the future journey, and to take part of, of. Of this development, so that is my, my promise to you, we will continue to invest, we will continue to be number one in innovation, and that was the reason why we launched 5G, both in Stockholm and Tallinn, at the same time.

In, in the end of januari, I think on the middle of januari, you already open this issue, et you, you brought to the market a new product. That you can see your, your TV. So, that has been like one of the, I say, like major problems in Estonia in matter of connectivity, et Google Areas, even though if there is a like 4G network available, we can't give fiber to everybody, because fiber is too expensive. How you see this area are developing, how, how, how the rural areas, spetsially, can benefit from, from, from the products ja your billing at the moment, or like what is the future, meie future, I mean, like, like one year, two years from now, how their, their connectivity will be better, if, if it will be better?

I think this, the mode of connectivity... Puts also pressure on us as supplier. Because if you are used with high connectivity, when you are living in, in Tallinn, for sure you would like to have the same connectivity, when you are going to your summer cottage. Or whatever, and that's the reason why we have put so much effort in to develop this seemless connectivity, so that we can use. 5, 4G, together with our base stations and together with our Fiber, I see that, that we will be able to fulfill, et see, the digital agenda in the future, by a kombination of Fiber, VDSL and 4G and later on 5G. What I'm saying is that I don't believe that we will have Fiber all over the place, we have... One of the highest fiber penetration in, in the world, actually, in, in Estonia. I think it will increase, but you will see the combination of different technologies in the future. So

the last mile future will be over there, not, not through the fight?

What I'm saying, I think it will be a combination in, especially when you talk about place outside. Because it's, no one can, let's say, afford to take fiber all over the country, even due to the fact that Estonia has some, we don't have so much mountains there and, and stuff like that, so, so, but, but, but I see the combination.

EMT has been the, has actually introduced new technologies and new services faster than anyone else and it's been like that for at least ten, fifteen years. It's been all the time basically. And probably it's been quite expensive for EMT, because you break through the barriers and you figure out things that the other guys, noh, have much easier job to do later on, when they come to the market. Why, why do you think this has been, is, has that has been, that has been a conscious decision by, by Telia, by the owners, that. In Estonian market EMT should do everything first, no matter what, it, it, it's a matter of principle. I

think, if you should have that strategy, you should have it in Estonia. Because it's much cheaper to launch new services in Estonia, with this amount of population, than doing it in Finland or, or Sweden, and what. We have, talk about is that we need to be better in the Tele-Sonna family to take the innovation from Estonia, the new services, and bring into the rest of the Tele family group, seda. But that

hasn't really happened, very much. No, but...

One thing, we have, we, we are growing that, of course, we can't bring the total ecosystem, because I think the mobile ID support of the ecosystem, where banks, government needs to be a place, but you have other stuff, we have for example a travel app, which we have, which we now are moving into the other countries, so I think... If you state that you should be number one in innovation and that is support of your strategy, then you also need to, to put a lot of innovation out in the market. And you can't count that every of them will be your huge success,

some will fail and some

will, will bring you.

Is that a written strategy or at least decided strategy.

Hüva, meil on, läheme siit teisele pausile ja jätkame varsti.

Inglisekeelne Restarti saade jätkub ja Henrik Roonemaa ning Taavi Kotka külaline on Telia Eesti ja juht on Strömberg. So, I think it was a couple of days ago Elisa Eesti held a press conference introducing something called the four and a half G. Which, as it turned out, is a, is a marketing term, invented probably by them and only by them, but I think this will come to Telia's network's also, the, the technology, this merging, what is it called, carrier aggregation? Yes,

you can say, so, but, but, I think first of all... We have 4G and we have 4G terminals and, and 4G tablets, and, and that is the basic for, for taking the next step, for 5G actually. So, so, let's stick to the technology ship that has been a grid in, in whatever, so we have 4G and the next step will be 5G.

But even with 5G, I mean like, Telia has promised that in Tallinn and in Stockholm 2018, we can see the 5G network, but officially this standard has not been agreed internationally. It will not be by 2018. But we have stated

is that we will start the test, we will start it in, in... Bov Tallinnas, Stockholm and the same time, we have also stated that it will take out to 2020, until everything... But, but

the, the other CEO's or, the other, CEO's of Elisa and Tele2 are quite angry at you, because they say that you know, this is just a test and it doesn't mean anything and you know, they can start a test tomorrow at their home if... I'm

not so sure about that, but what, they, what, what I'm stating is what we will do, what, what the Laiasa and Tele2 will do, that is their call. What we have stated clearly, together with Ericsson, and I think it's important, because we have so long relationship with Ericsson, we actually started with Ericsson, nine-tey-one, with the Nordic mobiletelefon, it was analoog network, and then nine-tey-try, with the first digital network, 2G, and, and as you know, Ericsson has a huge production plant, here in Estonia. And, and we have a closed corporation and, and now we are starting to move, moving, so to say, to the 5G area, and for me it's important that we, that we utilise the knowledge that we have in the society, so that we can create something that really benefits for our customer.

So, why we talk about 5G's, that we see that usage of the network's will increase, like internet of things, like many Netflix's, YouTube's, like, we, we, we, we can see more, more people, things and stuff being connected into the network's. Like, what you think of me, those resurssid, what we have here in Estonia, at the moment, available, I mean, like, I'm talking about broadband, et cetera, is it enough for building 5G, like, I'll say, standard, or, or, or we still need 700 and, and, and, like additional, like, broadband to be available for, for this? I

think we need to have the 700-band launch as, as well, for sure, the frequency, if you... Yes, for sure, but what, what I see now is that if you look at the consumption, the behavior from our customer, is that for sure content is the major driver for mobile data, both in, both in mobile data as well in the fixed network. And, and one of the things that we can see is that we, both Netflix, HBO, just talk about YouTube, but those are the major driver that creates traffic in our network, and some of those things is actually is so that we have some, let's say, sixty protsenti is actually video now in, and we can also see clear correlation when some of those big content player are launching a new series, that we can see that it's picking up in, in our network, and of course, You can also see, this is of course a problem from one side, that if we have, we need to build out a network, due to the fact that our customer, consumer use, use those services, but I strongly believe that, that content is an important part of our business and that we should Alav our customer to, to use this and that will actually create, et see on, unlimited demand of bandwidth in the future, so it a bit hand in hand. Google, Netflix, they launch services, they use our network, without paying anything, so that they have a free distribution, you can say it's a quite smart business model from their side, it creates invest, we need to do the investment. But of course it goes a little bit hand in hand and that is what, what we need to do, we need to be able to provide our customer with connectivity so that they can use internet of things, and of course, live a healthier life, a more secure life and more into, into their terms, so it's, it's a little bit

The CEO of Elisa sees that he wants money from Google and Netflix because people use his network to access, to actually, to make money to Google and he gets nothing of it.

Of, of course, I would also like to have money from Google and Netflix, I'm not so sure if I will be able to get it actually, that, that is the, the problem. I, I think what we need to see is that we have a little bit different value change now, that, that is both the operator, it's the content degregator and it's the, the content provider, so we need to look into this. And, and for sure, see, what is our roll in the future, where should we be? And, and as, as I see it, we need to provide the best network to the customers, so that they can have connectivity, and on top on that, be able to secure this internet of things. I don't believe that I will be able to convince Google that they should pay for using our network here in Estonia.

Jaa, but Lativia should have like, quite clear opinion towards European union, like, about the policy, what they should choose, I mean like, about naturality, about the frequencies, what else, what else European commission can do, I mean like, or European, European union can do, as you know, the, the vice president in digital area is Estonian.

I think, I think the European Komisjon has been, I must say, quite successful when it comes to roaming, the roaming regulaion, from a consumer port of view, I think it's the right approach that they have taking in the roaming port. Because I am, get so upset when I, entering into an airplane and see that our customer are switching off their smart phones, that was one of the reason why we launched free roaming in our network, when it comes to data, because I think this is a way of taking out uncertainty from our customer. And, and actually to increase the usage, instead of just turn it off, you can use it when you are travel abroad. And that is one of the things that has really create a positive image for us, and. I think many customer have some doubts about the telco industry, due to the fact that the roaming price has not been really fair, actually. So, so, so, I support the, the way of, et see, open up the market, no boundaries, that is the way. When it comes to, to Netflix and Google, let's see where, where, where end up, et some type of new business model needs to be there in the future, and also a little bit, if you are able to move. Between countries without roaming, why can't you take the content between the countries, that is also something, for, for me it's a little bit strange, that if I have a content in Sweden, I can't take that content into, to Estonia.

As a private customer, I would love to see everything change, I, I would love to use my, my mobile data in Spain or Sweden, with the same price as here, and watch the same things, so I hope it will come soon.

Let's talk about you now, as a person, like, you have three children. I

have three, three children, yes, that's correct. One of them are living with us here in, in Estonia.

So, other hobbies?

I'm a huge fan of skiing, I've spent a lot of time in the Swedish mountains. I'm a huge fan of seiling and boating, so we have a summer cottage in the Swedish Elke Pelago, so I'm actually quite devoted to, to sports, culture and, and doing things with my family, and I also enjoy challenge myself, doing something, do something that I haven't done before, and that's the reason why. have, let's say, chosen this life of being in different country as a manager and, and have the cultural experience and meet different people, I think that is really exciting.

You will not be able to ski downhill in Estonia very much.

No, I have, I have realized that the number of mountains is quite... I, I really like to be close to, to the sea, to feel the smell of the sea, to feel the wind, I think it's refreshing and for me just walking around here Saturday and Sunday and feel, feel the, the smell of the sea and the wind, it's something that brings value to me.

But that's one of the thing, like what peak, peak components always do, they give back something to the society and like... Telia, historically have been, like, one of the, like, see, largest sponsors of, of, of sports, like spetsialist skiing, for example, cross-country skiing. What is your opinion here, I mean, like, this continues?

No, I will not, this continues, I will look into what makes sense for our business, where should we be, but... We should have a big, let's say, we should be part of the society and our responsibility should be also into the society, so that we, we take part of developing the Estonian society, so that we can be even better, that, that is for sure, and, and I, I think we should be there where it makes sense and where we can add value.

Okei, so what we can say like, as the show is ending on, now I mean like, the, the, the previous management has done good work, Telia is still number one company on the market, but there is way more things to do and you are here to, to, to, to go and fulfill that journey. I

think, I would like to twist it, Telia, Estonia, I would like to take that from, from from a good company to a great company. That is how I see it, and we have done a great job, but now we need to put everything in place so that we connect as one company and meet you with one interface.

So when the main measurement would be, how do you measure that you have become a great company?

First of all, I have, first of all, the, let's say the. What we call the, the customer satisfaction. How many customer, what is the customer view, because if we can't create something, something that you as a customer like, then it's nothing to praegu about, so it's all about how customer measures, then it's of course our employee's measures, are they satisfy, would you like to, to continue in this company and, and so far I've seen so many devoted people. And of course, I need also to put the financial result in place.

Do you think a customer should really have, have an emotional attachment to telko, I mean, I would just like things to, to work, the pits to move and, and the calls to go through and, and small bills or actually, or normal bills, I don't want to love you as seda.

You should have an emotion, how we treat you as a customer, in our customer care, in our shops, in our online, and you should feel that it's on your terms, not on our terms.

Henny, do you remember the times, when, when your number started 3-0, it was some kind of like state, status in the sign. 5-0, jah. I had 5-1.

Aitäh kõigile kuulajatele ja Restart on eetris nädala aja pärast.